|
Europe’s establishments will move ahead considerably towards integration of e-commerce into their business strategy in the next two years. More than 50% of all establishments will be using the Internet at least for marketing purposes, 24% will conduct online sales as well as online data exchange with forward- and backward-linkages in the value chain. Nevertheless, those 40% of establishments that in 2001 still will use online services neither for marketing nor for production or distribution purposes should be reason enough to justify political action. |