More than a quarter of EU establishments are still offline and have therefore not yet reached the first stage of the E-Commerce-development model. In Germany and Southern Europe, this share is above average. A third of EU10 establishments can be described as “basic online users”. The proportion of those establishments which use the Internet solely for marketing purposes is 14%. Establishments which use online services as a distribution channel, but do not use the Internet or other online services for data exchange with suppliers and business clients is low in all countries and averages around 4%. 8% of all establishments use E-Commerce for sales as well as for the optimisation of their supply chain, i.e. represent the European E-Commerce elite.